Connecting with alumni

Some suggestions for you:
http://www.mediabistro.com/mediajobsdaily/tips-for-effective-alumni-networking_b15957

Write a strategic communications plan: Just do it; it's important

Students take note: Sure it is an expensive workshop, but you're learning this in COLLEGE.
http://www.prdaily.com/Main/Articles/15124.aspx

Digital tools to make your PR life easier

http://www.prdaily.com/Main/Articles/15264.aspx

Using Twitter for PR

http://www.prdaily.com/Main/Articles/15144.aspx

10 things to take note of when applying for PR job

http://www.prdaily.com/Main/Articles/15144.aspx

Crisis management in age of social media

Some tips for colleges: http://chronicle.com/blogs/wiredcampus/crisis-management-on-campuses-in-the-age-of-social-media/46567?cid=wc&utm_source=wc&utm_medium=en

PR planning like football--without the concussions

http://www.prdaily.com/Main/Articles/15202.aspx

Graphic: Writing the perfect tweet

http://www.entrepreneur.com/dbimages/article/easy-tips-writing-better-tweets.jpg

Beginner's guide to social media branding

http://www.mediabistro.com/alltwitter/social-media-branding_b48931