'Brand Journalism" the new PR? What?

Read about this new trend here from Mediabistro:
http://www.mediabistro.com/prnewser/brand-journalism-pr_b44728

Oscar Mayer PR blitz with BACON

Medialife magazine reports: http://www.medialifemagazine.com/what-would-you-trade-for-a-hunk-of-bacon/

Using a Press Release Plagiarism?

Opinion column from Editor and Publisher:

http://www.editorandpublisher.com/TopStories/Columns/Ethics-Corner--The-News-Hole-Is-No-Place-For-PR-Copy

Fracking creates a PR war

Mediabistro reports:
http://www.mediabistro.com/prnewser/the-pr-war-over-fracking_b44359

Social media tools 4 U

Must-have social media tools for the Public Relations toolbox: From Brad McCormick of 10 Louder Strategies:
http://www.prnewsonline.com/Assets/File/big3_pdfs/BradMcCormick.pdf

Ideas for pitching the news media

From Ragan.com
http://www.ragan.com/Main/Articles/d89f8245-2add-43f0-bc92-a9d562cb6c02.aspx

Workforce could be half "temps". . .

. . . by 2020. Read the info here from mediabistro:
http://www.mediabistro.com/mediajobsdaily/the-workforce-could-be-up-to-half-temp_b12103

Those little white lies

PRNewser discusses the latest--hooray for fact checkers:
http://www.mediabistro.com/prnewser/fact-checkers-paul-ryan-pepsi_b44026

Advertising on Twitter

Yahoo explains:
http://news.yahoo.com/twitter-unveils-targeting-tool-advertisers-214600792--finance.html?_esi=1

Ethics month

PRSA plans activities around ethical decision-making:
http://www.prsa.org/aboutprsa/ethics/resources/ethicsmonth2012