The $20 ad campaign: What's it all about?

Tips here: http://paidcontent.org/2012/11/06/the-20-ad-campaign-small-businesses-find-alternatives-to-google-adwords/

Measuring ROI on Pinterest

Here's the scoop:
http://socialtimes.com/how-to-measure-roi-on-pinterest_b109693

Girl Scout cookie sales rock

http://www.mediabistro.com/prnewser/tech-savvy-girl-scouts-break-cookie-sales-records_b49281

Outsourcing ad taken to task

http://www.mediabistro.com/prnewser/chrysler-ceo-contradicts-romney-outsourcing-ad_b48901

Hurricane gets MTA good PR

http://www.mediabistro.com/prnewser/hurricane-a-big-pr-win-for-the-mta_b49167

Top 12 Twitter Accounts to follow for PR professionals

From PRNews! http://www.prnewsonline.com/free/FollowFriday-12-Must-Follow-Twitter-Accounts-for-PR-Pros_17190.html?hq_e=el&hq_m=2552637&hq_l=7&hq_v=68a6d901bf

Twitter ethics: Twethics

A brief analysis from commpro:
http://www.commpro.biz/pr-roi/twethics-a-brief-analysis-of-twitter-ethics-in-public-relations/

The New Linked In . . .

. . . What do you think? EJC reports:
http://www.ejc.net/media_news/linkedin_redesigns_site_to_boost_interaction_advertising/

Social Media Ethics Slide Show

From socialmediaorg
http://www.slideshare.net/socialmediaorg/bw21-ny-presentationethics

PRSA leaders makes ethics a priority

From PR News: http://www.prnewsonline.com/free/PRSA-2013-Chair-and-CEO-Mickey-Nall-Talks-Ethics-and-Giving-Back_17192.html

Can't trademark a child's name, Beyonce. Sorry

Mediabistro reports:
http://www.mediabistro.com/prnewser/jay-z-and-beyonce-cant-trademark-their-kids-name_b48130

3 PR Tips from Facebook exec

From PR News: http://www.prnewsonline.com/watercooler/3-PR-Tips-From-Facebooks-Tech-Communications-Leader_17206.html?hq_e=el&hq_m=2543515&hq_l=1&hq_v=68a6d901bf

Pizza Hut withdraws promotion

PR News reports: http://www.prnewsonline.com/watercooler/After-Scoring-Media-Hits-Pizza-Hut-Bails-on-Debate_17209.html?hq_e=el&hq_m=2543515&hq_l=3&hq_v=68a6d901bf

Elevator Pitch via Youtube

MediaBistro shares:
http://www.mediabistro.com/articles/details.asp?aID=11668&c=mbennf

Komen Foundation's PR Mess

http://www.prnewsonline.com/prnewsblog/index.php/2012/10/01/can-positive-pr-save-the-susan-g-komen-foundation/?hq_e=el&hq_m=2534737&hq_l=18&hq_v=68a6d901bf

PR Crisis: The Fox News Car Chase Tragedy

http://www.prnewsonline.com/free/Car-Chase-Tragedy-Creates-PR-Crisis-For-FOX-News_17138.html?hq_e=el&hq_m=2534737&hq_l=14&hq_v=68a6d901bf

From PRNews: 5 Tweets to Keep in Rotation

http://www.prnewsonline.com/free/Five-Tweets-to-Keep-in-Your-Rotation_17135.html?hq_e=el&hq_m=2534737&hq_l=9&hq_v=68a6d901bf

The Seinfeld tweet!

Most popular letter read online at NYT:
http://jimromenesko.com/2012/10/03/seinfeld-letter-is-1-really/

JimRomenesko.com

Check out this Romenesko's blog if you are interested in the latest info about the media:
http://jimromenesko.com/

'Brand Journalism" the new PR? What?

Read about this new trend here from Mediabistro:
http://www.mediabistro.com/prnewser/brand-journalism-pr_b44728

Oscar Mayer PR blitz with BACON

Medialife magazine reports: http://www.medialifemagazine.com/what-would-you-trade-for-a-hunk-of-bacon/

Using a Press Release Plagiarism?

Opinion column from Editor and Publisher:

http://www.editorandpublisher.com/TopStories/Columns/Ethics-Corner--The-News-Hole-Is-No-Place-For-PR-Copy

Fracking creates a PR war

Mediabistro reports:
http://www.mediabistro.com/prnewser/the-pr-war-over-fracking_b44359

Social media tools 4 U

Must-have social media tools for the Public Relations toolbox: From Brad McCormick of 10 Louder Strategies:
http://www.prnewsonline.com/Assets/File/big3_pdfs/BradMcCormick.pdf

Ideas for pitching the news media

From Ragan.com
http://www.ragan.com/Main/Articles/d89f8245-2add-43f0-bc92-a9d562cb6c02.aspx

Workforce could be half "temps". . .

. . . by 2020. Read the info here from mediabistro:
http://www.mediabistro.com/mediajobsdaily/the-workforce-could-be-up-to-half-temp_b12103

Those little white lies

PRNewser discusses the latest--hooray for fact checkers:
http://www.mediabistro.com/prnewser/fact-checkers-paul-ryan-pepsi_b44026

Advertising on Twitter

Yahoo explains:
http://news.yahoo.com/twitter-unveils-targeting-tool-advertisers-214600792--finance.html?_esi=1

Ethics month

PRSA plans activities around ethical decision-making:
http://www.prsa.org/aboutprsa/ethics/resources/ethicsmonth2012

Words overused in PR

Overused words:  Try to be more creative! From PR News:
http://www.prnewsonline.com/free/25-Most-Overused-Words-and-Phrases-in-Press-Releases_16723.html?hq_e=el

Crisis on the weekend!

Social media communications crisis! On the weekend!  What to do? PR News shares some ideas:
http://www.prnewsonline.com/free/When-a-Weekend-Social-Media-Crisis-Strikes-5-Preparedness-Tips_16801.html?hq_e=el&hq_m=2499337&hq_l=12&hq_v=68a6d901bf

Media relations tips

PR News shares seven tips for communicating with reporters via LinkedIn:
http://www.prnewsonline.com/free/7-Tips-for-Communicating-With-Journalists-via-LinkedIn_16815.html?hq_e=el&hq_m=2499337&hq_l=11&hq_v=68a6d901bf